SPEAKING AT THE SHE FACTOR IN OCTOBER
Whether online or offline, women are without a doubt THE largest marketing group you could possibly focus your attention on.
Consider these facts . . .
=> 85% of all household purchases are made by women (not just food either but ALL purchases);
=> Most family incomes are dual, but the female spends 85% of the COMBINED money;
=> Women buy 66% of all small consumer electronics;
=> 65% of all new car purchases are made by . . . (you guessed it) women;
=> In 2006, 3.9 million more women lived alone than men...among this group, women were 9% more likely than men to own their homes;
=> Women own more than half of all stocks;
=> Women-owned businesses spend more than $546 billion annually on salaries and benefits;
=> 89% of women say they will shop at one store over another if the service is better;
=> Women don't buy brands, they join them;
=> As boomer generation began to retire this year (2008), women and minorities make up 75% of those now entering the workforce;
=> Women make up 40% of the labor force in America;
=> By 2010, the number of women in the US labor force will have increased by almost 10 million, a growth rate almost, one-third higher than for men;
=> Nearly 3/4 of all mothers are in the labor force. Even among mothers with young children, 70% work outside the home;
=> Women hold 49.5% of all managerial positions at Fortune 500 companies;
=> Women hold 12.5% of corporate officer positions;
=> 54 of the Fortune 500 companies report a woman as their top earner;
=> Women represent 50% of total Internet users;
=> 80% of women car shoppers get ALL their automotive info online;
=> 89% of women are someone involved or completely in control of their car's maintenance and service;
=> 90% of American women have veto power over all vehicle and consumer purchasers for their own households, and buy 65% of all cars;
And that's just a smattering. (Read more statistics at She Factor)
