Whether online or offline, women are without a doubt THE largest marketing group you could possibly focus your attention on.
Consider these facts . . .
=> 85% of all household purchases are made by women (not just food either but ALL purchases);
=> Most family incomes are dual, but the female spends 85% of the COMBINED money;
=> Women buy 66% of all small consumer electronics;
=> 65% of all new car purchases are made by . . . (you guessed it) women;
=> In 2006, 3.9 million more women lived alone than men...among this group, women were 9% more likely than men to own their homes;
=> Women own more than half of all stocks;
=> Women-owned businesses spend more than $546 billion annually on salaries and benefits;
=> 89% of women say they will shop at one store over another if the service is better;
=> Women don't buy brands, they join them;
=> As boomer generation began to retire this year (2008), women and minorities make up 75% of those now entering the workforce;
=> Women make up 40% of the labor force in America;
=> By 2010, the number of women in the US labor force will have increased by almost 10 million, a growth rate almost, one-third higher than for men;
=> Nearly 3/4 of all mothers are in the labor force. Even among mothers with young children, 70% work outside the home;
=> Women hold 49.5% of all managerial positions at Fortune 500 companies;
=> Women hold 12.5% of corporate officer positions;
=> 54 of the Fortune 500 companies report a woman as their top earner;
=> Women represent 50% of total Internet users;
=> 80% of women car shoppers get ALL their automotive info online;
=> 89% of women are someone involved or completely in control of their car's maintenance and service;
=> 90% of American women have veto power over all vehicle and consumer purchasers for their own households, and buy 65% of all cars;
And that's just a smattering. (Read more statistics at She Factor)
The bottom line is if you're not considering that women make the majority of the buying decisions you must realize they INFLUENCE the majority of the buying decisions. Finally there is a live event that shows you have to find, catch, and keep your share of the female market. It's called *The She Factor,* hosted by the top female copywriter in the info-marketing industry, my friend, Lorrie Morgan-Ferrero. I'm delighted to have been invited to speak there in Los Angeles on October 2-4.
Attendees will learn about:
=> up-to-date TRENDS that can make or break your marketing . . . (like it or not, we're in a brand new frontier of connecting);
=> CASE STUDIES of marketing concepts that work in today's skeptical climate (real life stories of what worked . . . what didn't . . . and WHY);
=> marketing MAKEOVERS from traditional hype to female-friendly marketing (these work like gangbusters);
=> the insider language of the sisterhood that gets women going every time (learn to use the RIGHT language for CONSISTENT results);
=> enlightening information on how different genders actually MAKE their buying decisions . . . (this is not kindergartner material - when used correctly, it has the potential to drive your business to a brand new level overnight!);
=> lessons on how to *THINK LIKE A WOMAN* . . . (this isn't a gender war but women do think differently);
=> and SO MUCH MORE!
You'll be blown away by how much cutting-edge information will be shared at this groundbreaking event.
Please visit She Factor now to reserve your space. (You can even make payments to make easy on you!)
Trust me, there IS a difference in how to reach the female market. More than 99% of genetic coding between men and women is exactly the same . . . but what a difference that 1% makes! Come join us and take this new, proven research and cutting edge strategies back to your business. Please join me in October: She Factor
